About Us

Our Story

Embracing Ayurvedic Beauty in the Middle East
The journey began in bustling Dubai, where a young couple with two daughters discovered the importance of reconnecting with nature amidst the city’s cosmopolitan chaos. They sought a deeper connection and realized fulfillment lay in the embrace of the natural world.
Inspired by this, they set out to redefine beauty in the Middle East. Five catalysts drove this vision:
1. Rejecting Superficiality: They recognized the need to detach from materialism and embrace nature for true care and fulfillment.
2. Natural Purity: Mass-produced beauty products didn’t align with their belief in purity. They curated Ayurvedic products, meant for all types of consumers, free from harmful chemicals.
3. Ayurveda’s Wisdom: Ayurveda’s timeless efficacy inspired them to make its ancient wisdom accessible worldwide.
4. Elevating Indian Brands: They aimed to change the perception of Indian beauty brands, showcasing their brilliance.
5. Holistic Beauty: They believed in beauty from within, emphasizing self-love, holistic nutrition and meditation.
Step into our world—a realm where Ayurvedic beauty, clean ingredients and reverence for nature converge. Join us on this extraordinary journey, igniting a new era of Ayurvedic beauty in the Middle East and beyond.